Stanley Martin Custom Homes

As the SEO strategist for Stanley Martin Custom Homes (webuildonyourlot.com), I’ve implemented a comprehensive optimization strategy that has delivered remarkable results. I completely revamped their home page and created a geo-location hub page with over 15 service area pages covering Northern Virginia and Maryland. These targeted optimizations helped the client achieve top page rankings for high-value keywords like “northern Virginia custom home builders.”

Background

Stanley Martin Custom Homes is a premier builder specializing in constructing custom homes on client-owned land throughout Virginia and Maryland. Through their online platform (webuildonyourlot.com), they offer prospective homeowners a streamlined process to design and build personalized residences with an emphasis on quality craftsmanship and attention to detail. My role as their SEO strategist involves optimizing their digital presence to connect potential homeowners with their custom building services.

The process

My work extended to enhancing their smart homes offerings by revamping their main smart homes page and eight model-specific pages, all structured to maximize lead generation. Furthermore, I improved conversion rates by optimizing 10+ custom home model pages.

Behind the scenes, I implemented technical SEO improvements, including schema markup profiles and business schema, while ensuring the site adheres to current best practices.

I developed and optimized a comprehensive geo-targeting strategy for Stanley Martin Custom Homes, creating a central hub page and 15+ location-specific service area pages for Northern Virginia and Maryland regions, which resulted in a 93.05% increase in page views, a 63.87% increase in active users, and an impressive 109.37% increase in contact form submissions from prospective homeowners searching for custom builders in their specific locations.

Leveraging strategic on-page optimization, I completely revamped Stanley Martin Custom Homes’ smart homes hub page and eight model-specific pages, resulting in a 43.73% increase in page views and a 67.57% increase in active users, while also generating 49.31% more contact form submissions from prospective homebuyers interested in their smart home technology offerings.

The result

The analytics demonstrate the success of this approach. Since beginning my SEO services, the client has experienced a 132% increase in contact form submissions, a 120% increase in organic clicks, and a 127% increase in impressions. I provide a monthly optimization plan that adapts to the client’s evolving needs, ensuring continued growth and performance for their custom home building business.